Brand Identity
Identities designed as whole systems: positioning support, a mark, type, colour, art direction and the guidelines that hold it together, so the brand keeps working long after launch.
Process
A project usually runs in four steps. Most take six to ten weeks from the first call to launch.
Step 1
Discover. We start with a conversation about the business, the audience, the goals and the constraints, then write a short shared brief.
You decide: What matters most for this launch, and what can wait.
From you: An hour for the first call, and anything you already have: a name, a deck, references you like or dislike.
You get: A shared brief.
Step 2
Define. Priorities and a creative direction are agreed before anything gets polished, so effort goes where it matters.
You decide: Which direction feels right, and which is worth pushing further.
From you: Quick, honest feedback from the people who will decide.
You get: A clear direction.
Step 3
Design & build. The direction becomes the real thing, designed and implemented in parallel and reviewed often on working links rather than static files.
You decide: Each round, what to keep, what to drop and what to push.
From you: Short reviews along the way.
You get: Working design, seen in use.
Step 4
Refine & launch. We test, tighten the details and get it live, then hand over a system your team can keep using.
You decide: The last details, before everything is locked.
From you: A final look from whoever signs it off.
You get: Something shipped, and the files and rules to keep it going.
Price
Projects start from $10k. For ongoing work, a monthly retainer runs from $7k to $14k.
Work
Questions
Do you only design logos?
No. A logo is one piece. The goal is a whole system: mark, type, colour, voice, and how it all works on your site and in your product.
Can you work with our team?
Yes. That’s the preferred way to work, alongside the people who will live with the brand.