Product Design
Interfaces that make complex products feel obvious, including AI products, where trust, feedback and control matter as much as the features.
Process
A project usually runs in four steps. Most take six to ten weeks from the first call to launch.
Step 1
Discover. We start with a conversation about the business, the audience, the goals and the constraints, then write a short shared brief.
You decide: What matters most for this launch, and what can wait.
From you: An hour for the first call, and anything you already have: a name, a deck, references you like or dislike.
You get: A shared brief.
Step 2
Define. Priorities and a creative direction are agreed before anything gets polished, so effort goes where it matters.
You decide: Which direction feels right, and which is worth pushing further.
From you: Quick, honest feedback from the people who will decide.
You get: A clear direction.
Step 3
Design & build. The direction becomes the real thing, designed and implemented in parallel and reviewed often on working links rather than static files.
You decide: Each round, what to keep, what to drop and what to push.
From you: Short reviews along the way.
You get: Working design, seen in use.
Step 4
Refine & launch. We test, tighten the details and get it live, then hand over a system your team can keep using.
You decide: The last details, before everything is locked.
From you: A final look from whoever signs it off.
You get: Something shipped, and the files and rules to keep it going.
Price
Projects start from $10k. For ongoing work, a monthly retainer runs from $7k to $14k.
Work
Questions
Do you design for AI products?
Yes. Agent interfaces, onboarding and the moments where people decide whether to trust what the product did.
Do you hand over a design system?
Yes, scaled to what your team actually needs.